Product Photography at Home

imagenationgr
Oct 1
3 min read

A Guide to Results That Sell

Why product photography at home is a game changer

In the world of e-commerce, taking product photos at home can make the difference between a simple presentation and an image that sells. Data shows that over 75% of online shoppers base their decision on a product’s photo (Statista, 2025). If the photos are dark, with wrong angles or shadows, customer trust is dramatically reduced.

The good thing is that you don't need a studio worth thousands of euros to get started. Product photography at home can be done with clever hacks, the right light, and a few tools that we all have.

Light: 80% of success

Product photography at home always starts with light.

Place the product next to a window with natural light.
If it's noon and the light is too harsh, hang a white curtain or a piece of rice paper for diffusion.
For evenings or spaces without windows, a simple LED panel (costing under €40) can set up your mini-studio.

Observational tip: to avoid shadows, place a white piece of cardboard opposite the light source. It acts as a “reflector” and fills the product with light.

Background: the basis of aesthetics

In home product photography , the background can make or break you.

For a clean result, use white A3 cardstock or design paper that creates a seamless background.
For a more lifestyle aesthetic, use fabrics (white sheets, linen tablecloth) or wooden surfaces.
Make sure the textures match the product: e.g. wood for handmade jewelry, marble for skincare.

Angles and setup: think like a customer

Product photography at home isn't just about "clicking". It requires thought:

Flat lay : ideal for small items, cosmetics or food.
45 degrees : the most "human" angle because it resembles the perspective of the eye.
Macro details : show textures, buttons, packaging. Consumers want to see "up close".

Observational tip: always put yourself in the customer's shoes. If you were buying shoes online, wouldn't you want to see the sole?

Props: the unsung hero

A successful product photoshoot at home needs context. Props bring it to life:

A skincare product next to flowers or towels.
A notebook along with a pen and coffee.
A bottle of wine next to glasses and a cutting board.

Props should enhance the product, not steal it.

Editing: the final touch

Product photography at home doesn't end with the click. Editing cleans up the image:

Lightroom Mobile : for exposure, white balance and crop.
Snapseed : for quick light correction.
Goal: bright, clean, consistent result.

Observational tip: always keep your photos in the same aesthetic. If one product is yellower or darker than the others, your e-shop looks “inconsistent”.

From DIY to Professional: Why ImageNation

Even if you achieve good results with product photography at home , the next step for a professional image is to collaborate with ImageNation .

Access to state-of-the-art studios .
Creativity from an experienced team of professionals .
Specialized productions for brands that want to stand out.
Extra services like The Podcast Room for storytelling that goes beyond images.

As David Aaker (father of branding) says:

“A brand's image is built with consistency. Professional photography is the language of that consistency.”

Conclusion

Product photography at home is feasible, affordable, and effective. If you have light, a backdrop, and a little creativity, you can set up your own small studio that brings in sales.

But if you want your brand to stand alongside major competitors, the next step is a partnership with ImageNation .

FAQ

1. Do I need a DSLR for product photography at home? No. A good smartphone and the right light are enough.

2. What budget do I need for a small home studio? For 80-100€ you can have a tripod, LED light and background.

3. How often should I update the photos in the e-shop? Every time the packaging changes or when you see that the images look "old" compared to the competition.

4. What mistakes should I avoid when photographing products at home? Dark lighting, messy backgrounds, many different aesthetics.

5. Why go to a studio when I can take photos at home? Because a professional image gives authority to the brand and increases customer trust.